Build Bankable projects: While sinking money into real-world projects isn’t easy for capital-starved startups and small-scale firms, if climate tech companies can develop small but bankable projects that prove the commercial viability of the underpinning technology, this can go a long way to calming investor anxieties.
Apply established ideas to new markets: While plenty of climate-tech startups aim to bring wholly new or novel solutions to fruition, others are focusing on taking proven technologies and banking on being the first to bring them to untapped markets. By selling a pre-proven technological concept in a new context, firms can appeal to a much wider range of investors who are more comfortable to lend to a commercialisation and market expansion venture. One British startup MOPO (Mobile Power) works across seven African countries operating solar charging stations to rent out tiny single-use batteries. With over 16 million rentals, this has quickly grown into a proven multi-million-dollar business.
Appeal to catalytic capital investors: Catalytic capital is an underutilised but growing form of investment. Mostly populated by foundations, high-net-worth individuals (HNIs), governments, and Development Finance Institutions (DFIs), catalytic capital is far more patient than commercial investors, and generally comfortable with the prospect of not seeing returns for 10-20 years, versus perhaps 5-10 years for the more patient end of the VC market. Recent research suggests that while currently undermobilised due to a lack of market misconception, catalytic capital could quickly assume a total investment value of $286 billion in private capital – 7 times current levels of mobilisation in a typical year by global climate finance systems. Appealing to such lenders requires climate tech companies to deeply understand their core mission and typical investment play methodology. Since catalytic lenders are usually larger and more transparent than many typical commercial investors, it’s easier to understand their motivations. Climate tech firms will have to show that their product or solution aligns with both the commercial and wider philosophical stance of the lender.