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Brendan Cronin

Brendan Cronin

Head of Management Consulting, Poyry

Brendan joined Pöyry in 2008 and is the head of management consulting for the Middle East. He focuses on managing teams which provide market analysis and strategic advice to organisations engaged in the Middle East energy sector.

Brendan has a detailed understanding of the regulatory framework and functioning of electricity markets. This has been developed through market analysis projects undertaken in Ireland, UK, Europe, Middle East and South-East Asia. He has led the development of scenarios to assess the performance of 40GW of generation capacity across a wide range of technologies including CCGT, OCGT, coal, CCS, nuclear, wind and solar.

Brendan previously led Pöyry’s work in the Irish electricity market. He led the team that advised Centrica on their €1.1billion acquisition of Bord Gais Energy and SSE on their €320m acquisition of Endesa Ireland. He has been involved in multiple aspects of the market development in Ireland including the review of the capacity payment mechanism and the development of the new ancillary services arrangements to accommodate Ireland’s 40% renewable generation target.

Prior to joining Pöyry, he spent six years working for oilfield services company, Schlumberger. During this time he worked for all the major oil companies, as well as many independent and national companies. His last position was as an Engineer-in-Charge for Kazakhstan, where he managed Schlumberger’s testing and evaluation services for that country. He developed Pöyry’s crude oil market model and tracks developments in the oil market closely.

Brendan’s insights on global energy markets are highly respected by clients and the wider industry. Brendan is regularly quoted in the trade and mainstream press in relation to oil and other energy market issues. He has been a member of the Irish Wind Energy Association's Markets Committee and EnergyUK’s European committee.

Brendan is a Chartered Engineer and has a BE (1st Hons) in Chemical Engineering from UCD, an MPhil (with commendation) in Engineering from the University of Cambridge and a Diploma in Economics from the LSE.





Co-located with

  • solar
  • eee
  • iws
  • ecowaste