Federica Busa oversees the theme development for Expo 2020 Dubai. Before joining Expo 2020, she served as the Advisor to the Secretary General of the Bureau International des Expositions (BIE), with the emphasis on enhancing the planning and collaboration between the BIE and Expos in the area of management and communication. Her multifaceted career spans the public, private and academic sectors. Prior to her career at BIE, she was Director of Marketing for Publicis Technology in Paris, and earlier in her career, she worked actively in both the research and entrepreneurial side of natural language technology and artificial intelligence. Federica has lectured at IULM in Italy, the Sorbonne in France and the Massachusetts Institute of Technology (MIT). She is a published author in both the field of theoretical and applied linguistics, as well on regional subjects and children books that support her home community in Italy.